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Nicotine strength questions

What Nicotine Strength Should I Use In My Vape?

Written by: Christian Jones

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Time to read 5 min

What Nic Strength Do I Need?

Choosing an e-liquid sounds simple, right? A few clicks, some fruity flavour, and off you go. But then you’re faced with the nicotine options: 3mg, 6mg, 12mg, 20mg... And suddenly, your relaxing vape sesh turns into a GCSE-level chemistry exam. But don’t worry. You don’t need a lab coat - just a bit of know-how, and that’s exactly what this guide is here for. So, what nic strength do I need? Let's find out.

What Nic Strength Do I Need? Why It’s More Important Than You Think

If you’ve ever taken a puff from your vape and felt dizzy, or conversely, found yourself chain-vaping to chase some mythical satisfaction - then chances are, your nicotine strength is off.

Choosing the right nic strength isn't just about personal preference; it's about how your body reacts, your previous smoking habits, and the type of device you're using. Get it wrong, and you’ll either feel overwhelmed or underwhelmed. Get it right, and you'll finally understand what all the vape fuss is about.

What is nicotine information

Why Nicotine Strength Matters

Nicotine in e-liquid is what helps former smokers make a smooth transition. It's also what satisfies your cravings. If you're vaping just for the flavour and fun, you might go for a low strength - or none at all. But if you're here trying to dodge a return to cigarettes, getting your nicotine fix just right is non-negotiable.


Too much nicotine can make you feel nauseous. Too little can lead to frustration - and often, a trip back to the corner shop for a packet of B&H. Neither is ideal.

Finding Your Perfect Nicotine Strength

So, what nic strength do I need? The answer depends on a few key factors:


  • How much did you smoke?
  • What type of vape are you using?
  • How often do you vape?
  • Do you want a strong throat hit or a smooth inhale?

Let’s break it down.

If You Smoked Light or Socially (Less than 5 a Day)

Your ideal range: 3mg or 6mg


You probably don’t need a high nicotine content. 3mg will give you just a hint of throat hit and nicotine buzz. Perfect for light smokers, social puffers, and flavour chasers who don’t want to overdo it.


Start low. You can always increase your strength if needed - but you can’t un-vape too much nicotine.

Try out a shortfill eliquid

Shortfill Eliquids come in bigger bottles and allow you to add nicotine yourself with Nic shots. Just pour your nic shots in and enjoy a massive bottle of low (3MG) Nicotine strength eliquid. 

If You Were a Moderate Smoker (5–15 a Day)

Your ideal range: 6mg to 12mg

This is the sweet spot for most average smokers. Up to 6mg works well for sub-ohm devices that produce more vapour, while 12mg is better suited to pod systems or mouth-to-lung (MTL) kits where vapour production is lower.


Rule of thumb: More clouds = less nicotine needed. Smaller devices = stronger nic hit needed.

If You Smoked Heavily (15+ a Day or Strong Cigarettes)

Your ideal range: 12mg to 20mg


You need a serious fix. Look for 18mg or even 20mg nic salts if you were a 20-a-day smoker. Nicotine salts absorb quicker, giving you a hit that mimics the rush of a cigarette - without the tar, stink, or shame.


If you find yourself puffing constantly and still craving a cig, it’s probably time to up your nic strength.

10ml Eliquids with nicotine

Our 10ml eliquids come a huge range of strengths and flavours. 10ml Nicotine salts give option in 5mg, 10mg or 20mg and offer smooth flavour. Freebase comes in 3mg, 6mg, 12mg and 18mg offering a stronger throat hit.

Nicotine Strength and Device Type

Not all vapes are created equal. That slick sub-ohm mod with plumes of vapour isn’t the same beast as a discreet pod device. Here’s how it affects your nicotine choice.


Sub-Ohm Vaping (Big Clouds, Direct-to-Lung)

  • Use lower strengths: 3mg or 6mg
  • Higher vapour = more nicotine per puff
  • Too much nic can make you feel light-headed

MTL or Pod Systems (Cigarette-Style Draw)

  • Use higher strengths: 6mg, 12mg, even 20mg
  • Smaller clouds = less nicotine per puff
  • Nic salts recommended for smoother throat hit

Match your nicotine to your device, not just your cravings. It’s about balance.

What Are Nicotine Salts, and Should You Use Them?

Nicotine salts - aka nic salts - are a smoother, faster-absorbing form of nicotine found in certain e-liquids. They’re ideal for higher strengths because they don’t hit the throat as harshly.


Perfect if:

  • You want a quick nicotine hit
  • You use a pod device or MTL vape
  • You were a heavy smoker

Not ideal if:

  • You’re using a high-powered device
  • You want to chain vape (too much nic buildup)

Nic salts are a game-changer for new vapers, especially those looking to quit smoking. If you want to learn about the difference between nicotine salt and freebase take a look here.

How Do I Know if My Nicotine Strength is Right?

Here are the signs:


Too low:

  • Constant vaping with no satisfaction
  • Cravings that just won’t quit
  • Irritability or mood swings

Too high:

  • Headaches or dizziness
  • Nausea after a few puffs
  • Harsh throat hit that makes you cough

Listen to your body. It’s smarter than you think.

Can I Mix Nicotine Strengths?

Yes, within reason. Many vapers tweak their nic strength over time. You might start on 12mg and taper to 6mg as cravings ease. Some even mix different strengths together to create a middle ground.


Just don’t go mad with the maths. Most e-liquid bottles clearly state their nic content, and with a bit of common sense, you’ll find what works.


Progress, not perfection. Finding your balance takes time.

Final Thoughts: It’s Not One-Size-Fits-All

The question what nic strength do I need? is a personal one. It depends on where you’re coming from, what you’re using, and what you want out of vaping. The key is to experiment safely. Start low, go slow. Pay attention to how your body feels. And above all, don’t get discouraged if you don’t hit the sweet spot straight away. Because let’s face it—switching to vaping should be a step up, not a stress-fest.

To Recap: Your Nic Strength Cheat Sheet

Smoking Habit Suggested Nicotine Strength Best Device Type
Light (1–5/day) 3mg – 6mg Sub-ohm or MTL
Moderate (5–15/day) 6mg – 12mg MTL or pod system
Heavy (15+/day) 12mg – 20mg (salts) Pod systems, low-power

Knowing the answer to what nic strength you need? can mean the difference between success and sliding back into old habits.


Got more questions about your vaping journey? Ask away—because no one should have to guess their way to quitting.

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